A Rivalry for the Ages
For the 125th Army-Navy Game, The USAA Experience took attendees through the past, present and future of this rivalry for the ages. The activation included an anamorphic LED billboard, custom pinball machines, a digital shooting gallery wall, AI photo stations and Army & Navy player holograms with customizable jersey names.
Ready for the Rivalry
Building off of USAA's theme, "Are You Ready?" this activation took attendees through the stages of Army & Navy players and fans getting ready for the biggest game of the year. With nods to state-of-the-art athletic facilities, activities included touchscreen hall of fame displays, locker room photoshoots, hologram coach hype up speeches and virtual passing & receiving games.
The 100-Year Experience
Capping off the year-long celebration of the 100th anniversary of USAA, attendees were treated to an interactive look into what an Army-Navy game day would be like in 1923. Then, after moving through decades of key moments in USAA and Army-Navy Game history, attendees could interact with media and technology that makes up a modern game day experience.
