Working with the creative and production teams at 160over90, we developed the Fort Innovate™ main trailer that housed six interactive stations where visitors could learn about and play with technical innovations including Night Vision, Drones, Satellite GPS Navigation and even Silly Putty™.
This exhibit was a big initiative for USAA to reach a younger audience so I was able to explore a bright, energetic design concept and push their brand beyond their style guide, expanding their color palette and building custom design elements.
Custom letterforms and photo styling used for exterior and interior environment designs.
This set of custom icons relate to each interactive station and to STEM concepts in general. The icons were used for environment graphics, videos, game screens and on the promotional website.
The intro video welcoming guests to Fort Innovate™ explaining USAA's dedication to innovation and STEM programs. This video incorporates animated versions of the custom icon set.
The Fort Innovate™ website provided a preview of onsite activities and tour information.
I designed this interactive tour map providing additional information on dates, times and host locations.
Guests were able to take a fun quiz onsite or online to determine what type of innovator they were and win digital badges to share with friends.
